FASHION / SPORTS / MARKETING / E-COMMERCE / ECONOMICS
A unique broad combination of skill-set tailored for fashion and the sport industry
Over the years I have had the opportunity to be a part of several big international companies/brands in leading positions, and I have also managed my own business for seven years, where I have grown my management and organizational skills.
With a deep understanding of textile materials, textile manufacturing and purchasing, I have developed my ability to craft commercial product concepts maximizing product quality and product margins reaching
My genuine interest
After several re-branding projects together with leading international marketing firms, I have grown my skill-set in analyzing companies/brand-position and how to build a competitive brand platform optimizing the synergy between products, marketing
When managing my own business, I fine-tuned my sales skills working on trade shows, being on the road visiting clients and inviting clients to our
Working as a Purchaser, Category/Product Manager and Head of Product & Design have developed my presentation skills and the comfort of talking in front of large audiences. I appreciate and enjoy connecting with people.
I was brought up in Sweden Göteborg, and I’ve been brought up in a family crazy about sports. For many years I was competing in cross country skiing on a competitive level.
My interest in textile and fashion has always been there. The Textile University in Borås gave me a solid textile platform to build from. I combined my Textile studies with Marketing studies and a bachelor in Economics.
I started my career in fashion as a Purchaser, and later I shifted over to the Sports Industry. Now the fashion world and the
With an older brother leading the way, we were aiming to be the best cross-country skiers in Sweden. During the winters we were competing every weekend. During the summer we were training to be as competitive when the winter arrived. I just love sports in general.
Trying to become a competitive cross-country skier in Sweden, has for sure taught me how to set up targets, define a plan and how to achieve my goals in my professional life.