FASHION / SPORT / MARKETING / ECOMMERCE / ECONOMICS
I was brought up in Sweden Gothenburg, and I’ve been raised in a family crazy about sports. For many years I was competing in cross country skiing on a competitive level.
My interest in textile has always been strong. The Textile University in Borås gave me a solid textile platform to build from. I combined my textile studies with marketing and a bachelor in economics.
I started my career in fashion as a purchaser, and later I shifted over to the sport industry. Now the fashion world and the sport world are coming together, driven by the strong movement in athleisure wear.
With an older brother leading the way, we were aiming to be the best cross-country skiers in Sweden. During the winters we were competing every weekend. During the summer we were training to be as competitive when the winter arrived. I just love sports in general.
Trying to become a competitive cross-country skier in Sweden, has for sure taught me how to set up targets, define a plan and how to achieve my goals in my professional life.