I was brought up in Sweden Gothenburg, and I’ve been raised in a family crazy about sports. For many years I was competing in cross country skiing on a high level.
My interest for textile has always been strong. The Textile University in Borås gave me a solid textile platform to build from. I combined my textile studies with marketing and a bachelor in economics. Read more…
I started my career in fashion, later I shifted over to the sport industry. Now the worlds are coming together, driven by the strong movement in athleisure wear. Read more…
I just love sports. Today, sports are a way of relaxing, but also a way of hanging out with friends.
Trying to become a competitive cross-country skier in Sweden, has for sure formed my every day life.